Website Builders Aren’t Just For Anyone
If you have a brand, there is high probability that you have attempted to use website builders, such as Squarespace, Wix, Shopify, GoDaddy, Webflow etc. to make yourself a website. You fell victim to the marketing that promises you effortless design. “Create a professional-looking website in minutes without any coding or skill”, this is directly from a website builders landing page. Sounds amazing right? What they fail to tell you is that you still need an eye and brain for design and know how to funnel people to lead them to your desired “Call To Action” (CTA). If you don’t, you are literally wasting valuable time trying to figure out how to use a website builder that promised you the moon and the stars. An eye for design is literally a skill.
You are better off just hiring a website designer from the start because I can guarantee you are going to be frustrated the entire time. Trust me, every single person that has gone this route and then hired my company has pretty much the same story. It goes a little like this: ‘I thought I would do it myself, it looked so easy, but it just isn’t working and it looks terrible’. To be real, when people do their own website they typically look like they are from the 90’s. Things are just kind of thrown all over the place. The template default text is still showing including default images and it’s just an overall hot mess.
Just because I have an eye for design does not mean it is for everything. Sure, I can get away with doing a lot within the design realm, but there are times I have to be real with myself and let someone that specializes in something do it, such as interior design. I know when a space looks good but I can’t put a space together. That is a form of having an eye for design but requires a special skill that I just don’t have and that is okay. That’s why you should be real with yourself and hire a professional. I understand sometimes it’s not in the budget. However, I can assure you, if you are honest with people and come to them with SOMETHING other than $0, even bartering they will they will find a way to at least get you online to start building your brand and then you grow with that person. I like to call it prioritizing deliverables. I look at everything a person wants and then it’s my job to give them the realistic plan with growth potential into everything they want. Even just a landing page to collect emails is worth paying to have done than not being online at all. There is a whole strategy that goes into just even a landing page.
